Postgraduate Diploma in Digital Marketing
This innovative, enhanced Postgraduate course delivers the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management. Course modules are expansive, bite-size and interactive, with detailed study notes fully embedded. All learning materials are housed within an elegant and intuitive UX. This is a premium Postgraduate learning experience, perfectly suited to Marketing Professionals taking the next step in their career.
Virtual Training or e-Learning?
We offer flexibility. You can choose from our selection of in-class courses as well as online courses.
Try a live virtual courseTarget Audience
- IT Managers
- Career Changers
- Graduates looking to step ahead
- Small Business Owners and Entrepreneurs
- Marketing Managers and Senior Management
- Whoever needs to create and apply a digital marketing strategy for their organisation
- Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
Course Objectives
- You will gain all the key skills and practices associated with planning a successful digital strategy.
- Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
- You will learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement.
- Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
- Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
- Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates.
- Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
About the course
This practitioner-led course consists of approximately 120-hours of course content. Average completion time is around 44 weeks, during which time you can access your course content wherever and whenever you want.
The online course consists of:
- Short courses with efficient learning
- Up to 60% learning interactions
- 10-20min long lessons
- Two real-world style assignment that will teach you how to produce a comprehensive digital marketing strategy
Upon the completion of this programme you will be able to:
- Change your career or kick-start a career in digital marketing
- Improve your digital marketing career prospects and increase your earning potential
- Demonstrate advanced digital knowledge to prospective employers with a recognized and respected award
Agenda
Seven stages for white-hot digital expertise
Social Media Marketing
Digital Strategy and Planning
Customer Experience, E-Commerce and Conversion Rate Optimization
Search Marketing
Digital Selling
Essential Skills
Leadership and Management
This innovative, enhanced Postgraduate course delivers the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management. Course modules are expansive, bite-size and interactive, with detailed study notes fully embedded.
- Block duration 60 minutes
- Hours 120 hours
- Refreshments No
- Exam Yes
Prerequisites
University degree, not necessarily marketing related. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
Exam Format
The course requires the completion of two Digital Marketing assignments - in Digital Marketing Research and Digital Marketing Strategy.
As part of your Digital Marketing Research paper you will undertake real world research (e.g. in the form of surveys, focus groups and/or interviews).
These assignments are designed to offer you the opportunity to produce meaningful and grounded Digital Marketing projects focused on your own digital career or business aspirations.
Certification
Certified Postgraduate Diploma in Digital Marketing
This digital marketing certification is recognized globally.
DMI offers online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.
Graduate ratings
What makes our references exceptional? They are not one-off events. Clients come back to us regularly.
View the full list of reference clients.
Not sure if this is the right courese for you? Get in touch!
For assistance please give us a call.
We are available at +420 222 553 101 Always Monday to Friday: 9am - 5pm.
Cannot call? Send us a message.
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