Search Marketing Specialist
This course narrows the focus on Search marketing, guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Ads (Adwords), Microsoft Ads, and Analytics.
Virtual Training or e-Learning?
We offer flexibility. You can choose from our selection of in-class courses as well as online courses.
Try a live virtual courseTarget Audience
- Inspired career changers
- Entrepreneurs who want to be more entrepreneurial
- Talented people who know that Certification makes doors open
- Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
- Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
Course Objectives
- Make an entrace
- Scatter seeds in millions of minds - many will bear fruit
- Rise up in Google rankings and become the go-to brand or authority
- Optimize your website and create a smooth and effective consumer journey
- Create and position content which ultimately leads on a journey to conversion
- Master the practical stuff - leadership, technical skills, tools and tactics needed to get the job done
About the course
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
By earning this certification, you will:
- Know how to use search marketing to drive customer engagement
- Understand the importance of search marketing strategies in digital marketing
- Understand the key concepts of search marketing and the implications for your role and the wider business.
Agenda
8 Modules
Introduction to Search Marketing
SEO Set up
SEO Content
SEO Workshop
Paid Search
Display Advertising
Analytics with Google Analytics
Strategy and Planning
The course will give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Search Marketing Professional that is you.
- Block duration 60 minutes
- Hours 30 hours
- Refreshments No
- Exam Yes
Prerequisites
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain. The only prerequisite is that you have an interest in a SEO/PPC marketing career and gaining a Google Adwords Certification.
Exam Format
The Assessment is a three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Certification
Certified Search Marketing Specialist
This certificate is recognized globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education and this certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
Graduate ratings
What makes our references exceptional? They are not one-off events. Clients come back to us regularly.
View the full list of reference clients.
Not sure if this is the right courese for you? Get in touch!
For assistance please give us a call.
We are available at +420 222 553 101 Always Monday to Friday: 9am - 5pm.
Cannot call? Send us a message.
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